Best of London: Top 10 Flower Subscription Services Tested
Welcome to our local guide to London’s best flower subscription services! Here, you’ll find a selection of our favorite local florists offering weekly or monthly plans, perfect for gifting or brightening up your space. From fresh, seasonal arrangements that evolve throughout the year to creative boxes brimming with peonies, roses, ranunculus, lilies, tulips, and delphiniums, these subscriptions keep your blooms fresh and varied. Most services are also highly flexible, letting you pause, adjust, or cancel anytime. Happy exploring!
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Highlights: Best London Flower Subscriptions 2024
| 1) FLOWERBX | Best for Single Variety Flowers | $$$ |
| 2) Freddie’s Flowers | Best for Farm-Fresh Flowers | $ |
| 3) Appleyard | Best for Stylish British Floral Designs | $$ |
| 4) Bloom & Wild | Best for Affordable Fresh Flowers | $ |
| 5) Arena Flowers | Best for Ethically Sourced Flowers | $$ |
| 6) Petalon | Best for Creative, Seasonal Flower Arrangements | $$$ |
| 7) bloomon | Best For Perfectly Imperfect Floral Designs | $$$ |
| 8) Grace & Thorn | Best for One-Of-A-Kind Floristry | $$$$ |
| 9) Moyses Stevens | Best for Luxury Flower Subscriptions | $$$ |
| 10) Rebel Rebel | Best for Artistic & Inventive Floral Designs | $$$ |
Hand-Tested: The Best Flower Subscription Services in London
1) FLOWERBX (£££): Best for Single Variety Flowers
About FLOWERBX:
FLOWERBX, created by ex-Tom Ford executive Whitney Bromberg Hawkings, is all about seasonal elegance with a single-variety focus. Sourcing from top flower producers across the UK and Europe, they offer a refined approach to floral subscriptions.
One of my favorite parts of their service is the studio’s excellent seasonal picks. Their bouquets are full of those rare, hard-to-find blooms that florists dream of getting their hands on.
Over the year, I’ve enjoyed roses, ranunculus, peonies, calla lilies, irises, and many others. If you’re someone who loves a statement flower, FLOWERBX’s approach will win you over—it’s all about showcasing a single variety in all its glory, and it’s perfect for anyone who finds beauty in simplicity.
Flower Subscription Range:
FLOWERBX offers three subscription tiers, each designed with a particular floral mood in mind:
• Classic (from £45 per delivery): This plan brings a lovely mix of seasonal blooms—tulips, freesias, roses, and hyacinths are just a few favorites. I found this one perfect for those who want fresh, seasonal touches without overthinking it.
• Premium (from £80 per delivery): Here’s where things get a bit more luxurious. This plan includes show-stopping stems like orchids, dahlias, long-stem lilies, ranunculus, and amaryllis. It’s ideal if you love unique blooms that make a statement. The arrangements are generous, too; when I tested this plan, each delivery felt like a mini floral event.
• Roses Only (from £60 per delivery): This option keeps it classic with roses, but FLOWERBX rotates the colors and varieties based on what’s in season. If you’re a rose lover, this is a fantastic way to keep things fresh yet familiar.
The Classic and Premium subscriptions also offer a size upgrade for £25 if you want to go all out. I found the standard sizes to be beautifully substantial, though, so the choice is entirely yours.
A chic vase is included with your first delivery, and you can schedule your subscription every 7, 14, or 28 days—ideal for keeping your space consistently refreshed.
Delivery Options:
FLOWERBX provides same-day and specified-day flower delivery options across London.
2) Freddie’s Flowers (££): Best for Farm-Fresh Flowers
About Freddie’s Flowers:
Freddie’s Flowers brings farm-fresh blooms to your door with a down-to-earth charm and a creative touch. I love how each arrangement changes weekly based on what’s in season—it’s a bit like opening a surprise gift from the garden.
Each week, fresh seasonal flowers arrive perfectly packed in one of their signature boxes. Unpacking is a breeze, and they include easy, expert instructions to help you arrange each bouquet beautifully. It’s like having a mini flower workshop at home! Freddie’s Flowers makes the whole process fun and straightforward, delivering both style and affordability.
Flower Subscription Range:
Freddie’s Flowers keeps it refreshingly simple with a single plan: £26 per week, delivery included. Once you’re signed up, Freddie and his team add you to their weekly London drop-off, and voilà—your flowers are on their way.
Throughout the year, you can expect a beautiful mix of blooms, from classic roses and tulips to alstroemeria, delphiniums, carnations, lilies, and dahlias. Every delivery feels like a new chapter in a floral story, perfectly timed with the changing seasons.
Delivery Options:
Freddie’s Flowers arrive in one of their signature boxes from Monday to Friday each week.
3) Appleyard (££): Best for Stylish British Floral Designs
About Appleyard:
Appleyard London is celebrated for its sustainably sourced blooms and modern British aesthetic. Known for crafting stylish yet affordable arrangements, they’ve become a go-to in London for gifts and home decor that feel effortlessly chic year-round.
I appreciated that their approach combines elegance with responsibility, making them an excellent choice for anyone who wants beautiful flowers with a bit of mindful sourcing behind them.
Flower Subscription Range:
Appleyard offers a selection of flexible flower subscription plans, starting from £25 per delivery. You can choose a pre-paid plan for 3, 6, or 12 months, with each bouquet arriving on a designated day each month.
Their subscriptions bring a rotating mix of seasonal and British-native flowers, thoughtfully curated to reflect the changes in each growing season. It’s a lovely way to keep your space refreshed with blooms that capture the best of what’s in season.
What stood out to me about Appleyard’s service was the quality and thoughtfulness behind each arrangement. Every delivery felt curated with care, balancing style with a natural, seasonal feel. The flowers arrived in excellent condition, and I appreciated that the blooms were not only beautiful but also sustainably sourced—a rare find at this price point.
For more, see our in-depth Appleyard flower delivery review.
Delivery Options:
Appleyard offers specified-day subscription delivery options throughout London.
4) Bloom & Wild (£): Best for Affordable Fresh Flowers
About Bloom & Wild:
Bloom & Wild has made a name for itself with its clever letterbox flower delivery, designed to slip right through your door. Each box is carefully packed to protect the blooms and includes straightforward instructions, making flower arranging a fun part of the experience at home.
I enjoyed that their arrangements highlight British design and focus on seasonal flowers, offering a stylish mix of stems that felt fresh and thoughtfully curated.
Bloom & Wild is an easy, reliable choice for both gifting and home decor, especially since there’s no need to worry about being in for delivery—it’s all about convenience without compromising on quality.
Flower Subscription Range:
Bloom & Wild’s flower subscription is nice and flexible, offering monthly deliveries for 3, 6, or 12 months—or more frequent weekly and bi-weekly options if you’re looking to keep your space constantly refreshed.
You can choose between their ‘Classic’ collection (starting at £20 per delivery) or the ‘Seasonal’ collection (from £25), with the latter being my personal favorite. The seasonal option brings a changing selection of fresh flowers and color palettes that align with the time of year, adding a lovely touch of variety.
Their subscriptions are refreshingly adaptable too—you can pause, adjust, or cancel whenever you need, making it a commitment-free way to enjoy beautiful blooms regularly.
Subscriptions are also very flexible, and you can pause, edit, or cancel any time.
For more, see our in-depth Bloom & Wild flower delivery review.
Delivery Options:
Bloom & Wild deliver throughout London. Flowers are typically delivered from Monday to Saturday each week.
5) Arena Flowers (££): Best for Ethically Sourced Flowers
About Arena Flowers:
Arena Flowers stands out for its commitment to sourcing flowers from a network of Fairtrade growers, prioritizing seasonal blooms that celebrate each time of year. They take special care with their packaging and design to keep their environmental impact low, and they’ve even achieved carbon-neutral status—a real plus for eco-conscious flower lovers.
Each arrangement feels vibrant and stylish, with a fresh, modern touch that adds personality without going overboard. Prices are refreshingly affordable, making Arena Flowers an accessible choice for those who value both style and sustainability.
Flower Subscription Range:
Arena Flowers keeps it simple yet thoughtful with subscription plans available weekly, bi-weekly, or monthly, each around £25 per delivery. I loved the flexibility here; you can go as often as you like without feeling overcommitted.
What really stood out was their attention to detail with options like the classic ethical collections and pet-friendly bouquets—a relief for those of us with curious cats or dogs who might like to investigate the flowers a little too closely. It’s a nice touch, knowing there’s a safe option if you need it.
Each delivery has a vibrant mix of blooms, with varieties like amaryllis, cinerea, oriental lilies, roses, antirrhinum, lisianthus, tulips, and green bells showing up. They keep the selection fresh and varied, so you get a little surprise with each bouquet—perfect for keeping things lively at home or gifting to friends and family.
Delivery Options:
Specified-day flower subscription delivery options are available throughout London.
6) Petalon (£££): Best for Creative, Seasonal Flower Arrangements
About Petalon:
Petalon brings a fresh twist to flower delivery that’s a bit different from the usual options. Every Friday, they release two unique bouquets for the week, which keeps things exciting—you never know what’s coming next, and it feels like a little floral surprise waiting to be unwrapped.
I love that their focus is on seasonal flowers and foliage, keeping each bouquet in sync with nature. By offering just two designs weekly, they manage to reduce waste too, making each arrangement feel more intentional and eco-conscious.
Each bouquet comes beautifully wrapped in hessian, adding a natural touch, and the price includes carbon-neutral delivery plus a donation to the Bee Collective. It’s a thoughtful, feel-good approach that goes beyond just beautiful flowers—it’s a little gift to the environment too.
Flower Subscription Range:
Petalon’s flower subscription is available in weekly or monthly plans. There’s a standard bouquet for £38 or a larger one for £58, giving you options depending on the size of the statement you want to make.
What I appreciate most is that each bouquet is thoughtfully curated with either imported flowers or their own Cornish-grown blooms when in season—adding that touch of local charm. The quality feels genuine, and it’s a lovely way to enjoy a bit of Cornish countryside right at home.
Their subscription is as flexible as it gets—you can pause, edit, or cancel anytime, so you’re never locked in. Perfect for those who like a little floral freedom!
Delivery Options:
Petalon delivers 7-days a week throughout London through the delivery partner DPD.
7) Bloomon (££): Best For Perfectly Imperfect Floral Designs
About bloomon:
Bloomon brings a touch of artistry to flower subscriptions, working with both UK and international farms to source their seasonal blooms. Each arrangement is composed by hand, capturing that signature free-flowing, natural style they’re so loved for. It’s like getting a mini piece of a meadow in every delivery.
What’s especially charming is that the flowers arrive in bud form, so you get to watch them slowly bloom and transform over the days—adding a little ongoing joy as they open up in your home. It’s perfect for anyone who loves seeing the full life of each flower, from bud to blossom.
Flower Subscription Range:
Bloomon keeps their flower subscriptions refreshingly simple. Just pick your size—Pixie at £23.95, Original at £27.95, or Deluxe at £34.95—and they handle the rest, delivering fresh, seasonal flowers right to your door.
Each bouquet arrives wrapped in recycled paper and has that delightful “imperfectly perfect” look, ready to be arranged however you like. It’s charmingly effortless and has an organic feel that makes the flowers look straight-from-the-garden.
With flexible options for weekly, fortnightly, or monthly deliveries, you can easily pause, edit, or cancel whenever you want, making it an easy, fuss-free way to keep your home in bloom year-round.
Delivery Options:
A local flower subscription delivery service is available throughout London. Delivery days are typically Thursdays and Fridays each week.
8) Grace & Thorn (£££): Best for Artistic, One-Of-A-Kind Floristry
About Grace & Thorn:
Grace & Thorn brings a high-end touch to floristry with a full-service studio that caters to everything from major fashion brands to weddings, special events, and bespoke home installations. They’re a standout in London’s flower scene, known for their offbeat, artistic style that gives each arrangement a fresh, unexpected twist.
Their floral designs are anything but ordinary. Every bouquet and composition feels like a mini work of art—thoughtfully arranged with a unique, almost wild aesthetic that changes throughout the year. It’s perfect for anyone who loves florals with personality and a bit of edge.
Flower Subscription Range:
Grace & Thorn’s signature flower subscription brings a bit of luxury to your doorstep, starting from £119 per delivery. With options for 3, 6, or 12-month plans, each arrangement arrives hand-delivered, so there’s an added touch of care and elegance with every bouquet.
These aren’t your typical flowers—each delivery is a striking, artful arrangement that feels like a treat for the senses. It’s an indulgent choice for brightening up your home or gifting to friends, family, and loved ones for special occasions. Perfect for anyone who appreciates a bit of flair and sophistication in their floral decor.
Delivery Options:
A local flower subscription delivery service is available throughout London. A team member will contact you to discuss delivery preferences once the order is placed.
9) Moyses Stevens (£££): Best for Luxury Flower Subscriptions
About Moyses Stevens:
This legendary London florist holds a special place in the city’s floral landscape, and with good reason—they’ve earned the prestigious Royal Warrant by appointment of HRH, The Prince of Wales. That royal seal of approval speaks volumes, and from the moment you step in or receive a delivery, it’s clear this is floristry on a different level.
They source their blooms daily from top-tier growers in Holland and the British Isles, ensuring every stem is fresh, vibrant, and of impeccable quality. Their expert florists craft each bouquet with a level of skill and artistry that’s genuinely impressive. Each arrangement feels like a classic, yet there’s always a touch of creativity that keeps it exciting.
Whether you’re picking up something for a special occasion or just to treat yourself, there’s a true sense of history and care in every bouquet they deliver.
Flower Subscription Range:
You’ll have a delightful array of floral styles to choose from here, with options like English Garden, Scandinavian, Modern European, Seasonal, and even arrangements focused on English foliage. Each style has its own charm, so there’s something to match any taste or occasion.
Just select your preferred size—regular, large, or deluxe—and decide if you’d like it arranged loose, tied as a bouquet, or elegantly set in a vase. Prices start around £40 and can go up to £120 or more per delivery if you’re after a more lavish display.
Subscriptions are flexible and available on a weekly, fortnightly, or monthly basis. You can pause or adjust as you wish, making it easy to keep your space fresh with blooms year-round.
Delivery Options:
Subscription flower delivery is available throughout London and across the UK.
10) Rebel Rebel ($$$): Best for Artistic & Inventive Seasonal Arrangements
About Rebel Rebel:
Founded in 2000, Rebel Rebel has earned a well-deserved reputation as one of east London’s most creative florists. Their award-winning designs have an unmistakable flair—bold, artistic, and always a bit unexpected.
They work with a distinctly seasonal approach, sourcing fresh blooms daily from the New Covent Garden flower market. Each arrangement is then crafted with care and expertise in their workshop, resulting in flowers that feel alive with the character and vibrancy of the season. Rebel Rebel’s creations aren’t just bouquets; they’re little bursts of artistry that bring a touch of east London’s energy right into your home.
Flower Subscription Range:
Rebel Rebel’s weekly flower subscription lets you choose from three delightfully named sizes:
- Pretty Medium: £50 per week
- Pretty Large: £70 per week
- Pretty Amazing Queen: £100 per week
Each size brings a unique, eclectic mix of fresh blooms, with the selection evolving as the seasons change. Rebel Rebel’s arrangements capture that ever-changing spirit, making each delivery feel like a new and exciting chapter in your floral journey. Perfect for those who love a bit of spontaneity and character in their weekly blooms!
Delivery Options:
Rebel Rebel’s flower subscription service delivers throughout London on Tuesdays, Wednesdays, Thursdays, Fridays, and Saturdays each week.
Note, there is a delivery fee due on the first week’s order, then each subsequent delivery is free.
About the Author:
Andrew Gaumond is the Editorial Director at Petal Republic and a passionate content creator around all things flowers, houseplants, and gifts.
Andrew has trained professionally in the floristry industry and has personally hand-tested 100s of flower arrangements from numerous floristry studios in London and New York City.
For our guide to the best flower subscription services in London, Andrew consulted our first-hand product reviews, consolidated verified brand and service reviews, and factored in recommendations from readers and other editorial staff members at Petal Republic.
How Petal Republic Picks and Tests the Best Flower Subscription Services:
Our fundamental mission at Petal Republic is to showcase exceptional floristry and gifting specialists across a global network of cities where we live and work. Here are the key criteria we judged against when picking the best London flower subscription services:
- Floral Design: floral design, creativity, and artistry are paramount to us. We strived to uncover exceptional florists curating unique, personalised, and compelling bouquets and floral arrangements by subscription.
- Shopping and delivery: we looked for the best customer experience when ordering flowers by subscription. In particular, websites and shopping channels that are easy to navigate, have smooth and straightforward purchase functions, clearly represent on screen what the customer will actually receive, and provide choice and flexibility with ordering and delivery.
- Quality & Freshness: most flower subscription services are shipping fresh flower arrangements directly from the farm or from a centralized studio where the team curates the flowers before delivering them nationwide. Given most flowers are arriving by land or air, this can present a challenge to retain freshness in transit. We looked for the best delivery services utilising innovative methods to transit fresh flowers in pristine condition.
- Delivery: we looked for flower subscription delivery services that offered a range of delivery options to homes, offices, and venues throughout London.
- Customer feedback: based on our own shopping experiences, speaking to other recent customers directly, recommendations and opinions from industry experts, as well as consolidating broader reviews and benchmarks about the best flower subscription services across social media and other channels.
- Sustainability: floristry, like any industry, has a responsibility to improve and promote sustainable business practices. Accordingly, we embrace those who are instigating change and working to make the planet a better, cleaner place today and in the future through initiatives such as partnering with Rainforest Certified growers and prioritizing the use of recyclable materials.
For more, see our Editorial Code of Conduct and our Product and Service Review Guidelines.
For more, see our in-depth guide to the best London flower markets.
Andrew is the Editorial Director at Petal Republic. He holds a BSc degree in Plant Sciences and has trained professionally at leading floristry schools in London and Paris. In amongst overseeing a global editorial team, Andrew's a passionate content creator around all things flowers, floral design, gardening, and houseplants.