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Editorial Code

These are the standards we apply to every article, review and page we publish.

Last updated .

Independence

Petal Republic is an independent publisher. No retailer can pay to be included, to be ranked higher, or to change a score or verdict, and we do not accept gifts or incentives in exchange for coverage.

We place and pay for every test order ourselves, like any customer. A tester never accepts a free replacement. When a reader buys through one of our links, the retailer may pay us a commission at no extra cost to the reader. Our affiliate relationship is described in our affiliate disclosure. How we test flower delivery is described in our review guidelines.

Local florists cannot pay for, request or apply for a Petal Score, and local florist cards carry no affiliate links. The method is explained on the Petal Score page.

Sources and Fact-Checking

Every factual or numeric claim on the site is traceable to a credible source: an expert interview, an academic or professional body, a credible study, the retailer's own published terms, or our own dated observation. Writers have relevant experience in the topics they cover. Plant content gives Latin names alongside common names, and hardiness zones are USDA zones.

Every price, fee, cut-off and code carries the date it was checked, and the ZIP code where it depends on place. Where a retailer provides a product feed, our systems pull live prices and catalogs. Where there is no feed, prices are captured by hand and dated, and the page says which.

We verify a code by loading the same cart with and without it and recording both totals and the line items. A code that passes is listed with its date. A code that stops working is removed the same day. Untested codes are not shown. Delivered price means the product's price plus the delivery fee a real cart paid. Commission plays no part in how we rank retailers.

How We Use AI

AI tools help us synthesize research, check data and pricing, assess availability, monitor customer reviews and feedback, and alert us to new coupons and offers, and drafts may be written with support from AI tools before James Sinclair, our founder, reviews, edits, and signs off every editorial piece with a date. For the Petal Score, an AI model sorts public reviews into themes, and its sorting was checked against a person before we used it.

AI does not receive, test or score flowers. People receive, photograph and score every test order, which we place and pay for ourselves like any customer. The photographs are our own, and how we test is described in the review guidelines.

AI does not decide what we recommend and it does not sign off a page. James Sinclair, our founder, reviews every editorial piece and signs it off with a date.

Editorial Review and Sign-Off

James Sinclair, our founder, reviews every editorial piece and signs it off with a date. Nothing publishes or changes without that sign-off.

Keeping Pages Current

When we refresh a page, we keep the URL, the byline and the publish date, update the modified date, and re-check every dated fact. A dated Updates and Corrections note on the page says what changed and when, and corrections are labeled as corrections.

Corrections

Errors are corrected as soon as possible. When we correct a page, the correction is labeled as a correction and says what changed and when. The correction label and date remain on the page.

Report errors to hello@petalrepublic.com, through the contact form, or by post to c/o Blue Astoria Media Group Ltd, 8 Voss Street, London E2 6JE, United Kingdom. We check every report.

Petal Score corrections go through the correction form, and changes that affect a score are logged publicly.