Like many industries, floristry and floriculture are rapidly evolving as technology and farming practices further evolve in the 21st Century. Here we’ve brought together key floristry and floriculture industry statistics and trends highlighting the shifts in production, employment, consumer sentiment, and floristry practices both Globally and in the United States. In addition, the impact of Covid-19 will present numerous short term and long-term challenges to the industry as a whole. For ease of reference, here you’ll find key industry data covering:

Global Floriculture Production Statistics:

  • The worldwide market for Flower and Ornamental Plants (those that are grown for the primary purpose of being solid as cut flowers, houseplants and in landscape design) is expected to grow roughly 6.3% over the next five years, reaching $57.4 Billion USD in 2024, up from $42.4 Billion USD in 2019 (1)
  • As of 2019, the Netherlands retains a key role in the global trade of cut flowers accounting for over 40% of all global export volume. (1)
  • As of 2019, Kenya has grown to become the world’s 3rd largest exporter of fresh cut-flowers supplying close to 40% of all flower sales today in Europe. (2)  

Which Countries are the Biggest Producers of cut flowers:

  • Over the past 20 years, the production of cut flowers has grown at a median annual rate of 7.5% (3).

The Top 10 Producing Countries in the World (as of 2018) by Volume of Cut Flowers Grown:

(1)The Netherlands52%
(2) Columbia15%
(3) Ecuador9%
(4) Kenya7%
(5) Belgium3%
(6) Ethiopia2%
(7) Malaysia1%
(8) Italy1%
(9) Germany1%
(10) Israel1%

The Top 5 Countries by Export Revenues in 2019:

(1)Netherlands$4.6 billion48.9%
(2)Columbia$1.4 billion14.9%
(3)Ecuador$879.8 million9.3%
(4)Kenya$709.4 million7.5%
(5)Ethiopia$241.3 million2.6%

United States Flower Production Statistics by State:

76% of grown flowers sold in the United States come from California
6% from Washington
4% from New Jersey
4% from Oregon
10% – All other States combined.

Which Countries are the Biggest Producers of Specific Flower Varieties:

ROSES:Ecuador is the largest producer of Roses in the world. (5)  
TULIPS:The Netherlands produces 80% of the world’s tulips. (6)
CARNATIONS:Colombia produces the most Carnations annually. (7)
ORCHIDS:Thailand is the biggest producer of Orchids globally. (8)
PEONIES:The Netherlands is the world’s largest producer of peonies. (9)

Waste in flower production:  

  • 45% of the flowers managed by the floral industry die before they are even sold. (10)

Consumer Spending by Floral Events and Occasions

  • The United States is the biggest consumer of cut flowers globally spending $1.83 Billion annually. The next is Germany ($1.28 Billion), United Kingdom ($921 Million), and then Russia ($554 Million) (11)
  • The biggest floral event of the year is Valentine’s Day followed by Christmas and Hannukah and then Mother’s Day. Combined they account for over 70% of annual revenues recorded by most floristry businesses. (10)
  • 77% of flower purchases involve a specific occasion or reason. Birthdays and Anniversaries account for 24% of annual sales. (10)
  • 60% of all flowers and plants sold globally are purchased as a gift for someone else. 20% are purchases for weddings or funerals and approximately 20% are purchased for the home or office. (12)
  • The Rose is far and away the most popular flower. It serves as a timeless symbol of love and romance throughout the year in addition to serving as a filler or compliment in mixed-stem arrangements for numerous gifting occasions. (10)

Consumer Sentiment Towards Floral Gifting and Receiving Flowers:

  • 73% of Americans say that they have a high appreciation of flowers. (10)
  • 88% of Americans say that giving flowers makes them happy, while 80% say that receiving flowers makes them feel the same way (10)
  • 92% of women say that the best reason to receive flowers as a gift is because someone just wants to offer them without any specific meaning behind the gesture. (10)

  • In 2018, there were 55,500 florists in the United States. (13)
  • Job outlook is trending -14% decline between 2018 and 2028, with a decrease of 7,600 jobs during that same time period. Contraction can largely be attributed to the growth of online flower retailers and direct-to-consumer merchants. (14)
  • Employment of florists is projected to grow in grocery stores and decline in florist shops between 2018-2028 (13)
  • In addition, online flower merchants have grown by 11.8% between 2014-2019 employing close to 5,000 people today. (14)
  • In 2019, the median pay per annum for a floral designer in the United States was $28,040. (13)
  • Supermarkets have shown 6% average sales growth floral and plant products in 2019 (15)
  • Intermediaries are losing their space in the market as network services bypass florists, and florists bypass wholesalers to order straight from farms. (16)
  • Increasingly, farms are marketing straight to consumers, capitalizing on the concept of farm-to-door delivery. (16)
  • Average industry growth of florists is -1.8% from 2014-2019 (14)
  • Online flower shops have grown 11.8% from 2014-2019 (14)

Types of Non-Traditional Stores Offering Floral Services in the US:

  • 49% of full-service grocery stores and supermarkets offer some type of floral service (15)
  • 26% of self-service stores
  • 23% of limited service stores

Statistics of Fresh Flowers vs. Outdoor Bedding and Garden Plants in the United States (10)

  • 34% of purchases in the U.S. floral industry involve fresh flowers. (10)
  • 46% of purchases in the U.S. floral industry involve outdoor bedding and garden plants. (10)
  • 20% of purchases in the U.S. floral industry involve flowering plants. (10)

Implications of COVID-19 on the Floriculture and Floristry Industry:

  • A 6.2% contraction is expected in 2020, as a result of a steady decline being amplified by an economic slowdown as the result of the COVID-19 pandemic. (14)

Slow Flowers & Organic Farming practices:

  • According to the United States Department of Agriculture, 80% of all flowers sold in the U.S. are imported, primarily from South American industrial flower farms that have a history of using harsh chemical fertilizers, toxic pesticides, and unfair labor practices.  (17)
  • According to the USDA, the number of small flower farms has increased about 20% during the past five years and as of the 2012 census, there were nearly 6,000 flower farms across the country (17)

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