Petal Tested: How We Test and Review Flower Delivery Services
Orders tested by Briana Yablonski (Full Profile)Contributing EditorCredentialsBS in Plant Sciences ·,focus on agroecologyModern FarmerFlower farmer ·,Creekside Flower Farm, since 2024Creekside Flower FarmFounder ·,Under Foot Farm, a market garden, since 2019Under Foot FarmWriting for Petal Republic since 2021 · 98 articlesExpertisePlant sciences, Agroecology, Market gardeningPublished InModern Farmer, Gardener's Path, HuffPostFull ProfileEmail BrianaOur Editorial Code,Larissa Runkle (Full Profile)Contributing EditorCredentialsWriter ·,gardener and herbalist in the San Juan Mountains, Coloradolarissarunkle.comOver a decade as a personal finance and real estate writer larissarunkle.comWriting for Petal Republic since 2021 · 29 articlesExpertiseGardening, Hydrangeas, SoilPublished InThe Points Guy, FinanceBuzzFull ProfileEmail LarissaOur Editorial Code,Brandy Wells (Full Profile)Contributing EditorCredentialsFlower and houseplant enthusiast ·,copywriter and marketing strategist, b.wells writingInstagramWriting for Petal Republic since 2021 · 51 articlesExpertiseFlowers, Houseplants, Floral designFull ProfileEmail BrandyOur Editorial Code and Andrew Gaumond (Full Profile)Editorial DirectorCredentialsBSc in Plant Sciences ·,Cornell UniversityFloristry training ·,École des Fleuristes de ParisFloristry training ·,Flower School New YorkWriting for Petal Republic since 2021 · 405 articlesExpertiseHorticulture, Floristry, HouseplantsQuoted InHomes & Gardens, Livingetc, Realtor.com, ChromaQueen and 8 morePublished InThompson & MorganFull ProfileEmail AndrewOur Editorial Code. Method, data and edits by James Sinclair, Founder. Updated .
Petal Tested is our in-house process for how we review online florists and flower delivery services: we pay for every order with our own money, a qualified member of our team receives it at home and reviews the flowers from arrival through to day 7, and we score the arrangement and service on 9 key criteria.
Three of our 2026 orders, as delivered. Photos by our testers.
How Petal Tested Works
We place a paid order, a tester receives and records it, and the scores run through fixed rules to a verdict on a five-point scale. This panel appears on every review with that order's own figures, so you can check the photos against the score. Local florists are rated separately by the Petal Score, out of 10 and from public data.
Eight criteria are scored by the tester on a scale from 1 (lower marks) to 5 (top marks) against written bands, based on their personal experience from start to finish. Testers may give half marks between bands, for example 3.5. Floral design always gets a reason. Longevity follows a fixed band from the tired day: day 8 or later scores 5, day 6 or 7 scores 4, day 4 or 5 scores 3, day 3 scores 2, earlier scores 1. James Sinclair reviews every scorecard as a secondary view and to benchmark value and data against our internal review library.
The tester scores 8We score value
On-time delivery
A 5: on the promised day, handed over safely
Freshness on arrival
A 5: every stem fresh, nothing bruised or wilting
Floral design
A 5: balanced, full and considered from every side
Matched the photo
A 5: same flowers, colors and fullness
Substitutions
A 5: none, or a greenery swap that keeps the look
Flower health and care
A 5: stems prepared, flower food, blooms opening
Longevity
A 5: still fresh on day 8 or later
Presentation and packaging
A 5: arrives protected and ready to give
Value for money Scored by us
A 5: at least 10% under our median with good flowers, or within 10% of it with excellent ones
How We Order
We Pay for Every Order
We pay for every order ourselves: no free orders, no comped orders, no retailer-given discounts, and a tester never accepts a free replacement. A code any reader can use may be tested and applied. Then the review records the list price, the code, and what we paid.
How We Choose and Send It
We choose one of the retailer's own best sellers, in its default size, with standard delivery and at the retailer's typical price rather than its premium end. Each review names the bouquet we bought and where it sat on the retailer's best-sellers page when we checked. We place the order at the retailer's own checkout. Where a message is required, it is one neutral line, never mentioning Petal Republic or a test. As far as the retailer can tell, it is serving an ordinary customer, not a reviewer.
How We Record Each Delivery
What the Tester Records
On arrival, the tester notes delivery against the promised day and window, then photographs the box, the card, the flowers unwrapped in daylight, and any damage. On days 3, 5 and 7, the same spot and angle are repeated, and the tester records the day the bouquet first looked tired.
How We Treat the Photographs
Every photograph of a tested order is our own. The 2026 frames are corrected for brightness and white balance across the whole frame only, so days shot at different times of day compare like with like. Nothing is retouched, removed, or corrected locally. Originals are archived untouched. Each review's gallery notes which frames were corrected. Checkout screenshots are cropped to the line items, the address, card details and order number removed. Product pictures elsewhere come from the retailers' catalogs.
We score value, not the tester. A tester sees only their own bouquet and does not pay for it. We look at two things: what we paid with delivery, after any code a reader could use, and how good the flowers were, the tester's average for freshness, floral design, matched the photo, longevity, and presentation. On-time delivery, substitutions, and flower health and care still count overall, but not in this average. We compare what we paid with the round's middle price: 10% or more under means cheaper, within 10% means about average, and 10% or more over means pricier.
The Rules
If the tester says it was not worth the price, value scores no more than 3. No marks off for a missing vase; a vase is often a paid extra, so one that comes included is a bonus. Each round's middle price updates as orders land. The 2026 figure is $93.99 across 12 orders. Rule changes apply to every review at once.
How value is scored
Value for Money, Out of 5
How good the flowers were
Price
Great4.5 and up
Good3.75 to 4.49
FairUnder 3.75
Cheaper10% or more under the middle price
5
5
4
About averageWithin 10%
5
4
3
Pricier10% or more over
4
3
2
Never more than 3 if the tester says it wasn’t worth the price. The 2026 middle price is $93.99, from 12 orders.
From Scores to a Verdict
Judged Against Other Services
A delivery service is scored against the other services in its comparison table and against the price the customer actually paid, never against the standards of an independent artisan florist. Those questions are concrete: did it arrive when promised, was it what the listing showed, what condition was it in, how long did it last, and was it worth the delivered price next to the same money spent elsewhere?
The Published Score
The published score is the plain average of all nine criteria, rounded half up to one decimal place. It is computed from the scores, never typed by hand, and the verdict reads off the ladder at the top of this page.
The Headline Score
The headline score is the latest order scored on the 2026 criteria, never blended with scores from 2021 to 2023, which were one overall number on no fixed criteria. Earlier orders keep their own line. Once a service has two or more 2026 orders, the headline becomes their plain average over the last 18 months, with each order kept in the log. A service we have not ordered from gets no score, and the page says so plainly. Every review names the tester and the order date and shows the photographs.
Local Florists, Scored Differently
This page covers specialist online and national delivery services, which we judge through paid, hands-on test orders. Local florists and flower shops are assessed differently, using the Petal Score.
What This Method Cannot Tell You
One Order, One Tester, One Round
Each service is judged on one order per round: one bouquet in its default size, one tester, one address. Several services pass the order to a local florist near the recipient, so the florist who makes your bouquet may differ from ours. The 2026 orders were delivered in October 2026, not at a holiday peak like Valentine's Day or Mother's Day. Value is scored against one round's median, so it compares services in that round, not across years. The method gives a dated, photographed, paid order a reader can check.
Who Tests for Us
The testers below receive and score our orders at home. James Sinclair reviews every scorecard, works out value and the medians, and signs off each review.
Contributing Editor · Writer and flower delivery tester
Brandy Wells is a contributing editor at Petal Republic. She writes about flowers, houseplants, floral design, and flower delivery services in the US and UK.
Editorial Director · Horticulturist and Editorial Director at Petal Republic
Andrew Gaumond is a Cornell plant sciences graduate who trained in floristry in Paris and New York. He writes about flowers and houseplants for Petal Republic.
Works out each round’s median from our orders ($93.99 in 2026)
Reviews every scorecard, note and photo
Checks receipts, fees and codes in our own carts
Scores value for money from the order data
Edits each review and signs it off before it publishes
Every Order We Have Paid For
We have paid for every one of the 28 test orders on record, across 15 retailers since February 2021, received by four testers and delivered in the US, the UK and France. Orders from the 2026 round carry the nine criteria. Earlier ones keep their original score, marked as such. A 2026 row reads "Scorecard due" until its review is signed off.
Straight answers to how we test national flower delivery services and how the score is reached.
How does Petal Republic test flower delivery services?
We place a paid order at the retailer's checkout and send it to a tester's home. The tester checks delivery against the promised window, photographs the box, card and flowers in daylight, then repeats the same shot on days 3, 5 and 7 (day 1 is delivery) and records the day the flowers first looked tired. Eight criteria are scored from what the tester saw.
Does Petal Republic get its test flowers for free?
No. We pay for every order ourselves. No free orders, no comped orders, no retailer-given discounts, and no tester accepts a free replacement. A code any reader can use may be tested and applied, and the page records the list price, the code and what we paid.
Who tests the flowers?
The two contributing editors named in the cards above receive and score the 2026 orders. Earlier rounds were tested by other members of our team. James Sinclair, our founder, reviews every scorecard against the photographs and notes.
How is a Petal Tested score worked out?
The tester scores eight criteria, each from 1 to 5, backed by what the tester saw. We score the ninth, value for money, from the delivered price against the round's median and what arrived. The nine scores are averaged and rounded half up to one decimal place.
Why do some reviews say "Scorecard due"?
Scorecard due means the order has been received but the tester's scores and the review's sign-off are not yet in. A 2026 order shows it until the tester's scores are in and James Sinclair has reviewed and signed off the review. Then the score appears in the ledger.
Is Petal Tested the same as the Petal Score?
No. Petal Tested covers national delivery services we order from, scored out of 5. The Petal Score covers local florists, from public data, out of 10, and we never order from local florists for it.
Prices, Fees and Codes
Every price, fee, cut-off time and code on the site carries the date it was checked, and a ZIP code wherever the number depends on where the order is delivered. An undated price is not published, because a price from last season is not a price you can count on at checkout. Where a retailer provides a product feed through its affiliate network, our systems pull live prices and catalogs. Where there is no feed, prices are captured by hand, dated, and the page says which method applies.
We verify a code by loading the same cart with it and without it, and recording both totals and the line items. A code that passes is listed with its date. Any code that stops working is removed the same day. Codes we have not tested are never shown.
Delivered price means the product price plus the delivery fee a real cart paid on that order. Our florist hub ranks retailers by their cheapest best seller, delivered. Commission plays no part in the order. Retailers with no tested cart are listed last, unranked.
Where AI Helps and Where It Does Not
AI tools help us synthesize research, check data and pricing, assess availability, monitor customer reviews and feedback, and catch new coupons and offers. Drafting tools are used under editorial control, and drafts may be written with support from AI tools before James Sinclair, our founder, reviews, edits, and signs off every editorial piece with a date. AI does not receive, test or score flowers. Orders are hand-tested in person and paid for with our own money, and the photographs of tested orders are our own.
James Sinclair, our founder, reviews every editorial piece and signs it off with a date before it publishes. Nothing publishes or changes without that sign-off. Read the full policy in the editorial code.
What Retailers Cannot Buy
Retailers cannot pay to be included in our coverage, cannot pay to be ranked higher in a comparison table, and cannot pay to change a score or a verdict. We accept no paid placement and no gifts or incentives in exchange for coverage. Commission never sets the order.
Links to retailers pass through our own address so we can count clicks and reconcile commission. That affiliate relationship is disclosed on every page that carries it, with the details in our affiliate disclosure.
Rebuilt as the Petal Tested method page: the nine criteria, value against the round’s median, the verdict scale, the testers and every order we have paid for, with every figure counted from our ledger.
Where AI helps, and where it does not: wording approved by James Sinclair.
First version on our new site, with the order ledger.