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The Society of American Florists Good Will Initiative is Coming to a Florist Near You

SAF’s Petal It Foward is a goodwill initiative that’s been running annually over the past 6 years. This year’s festivities are taking place on Wednesday, October 20th, 2021.


What is Petal It Forward?

Petal It Forward Logo 2021

In short, participating florists hand out individual flowers or bouquets to unsuspecting strangers with the intention that they keep one and share one with someone else.

It’s a way for florists to give back to their local communities and a lovely way for individuals to share the joy of flowers and all the associated benefits that come with giving and receiving beautiful blooms.


Where is it Happening?

Petal It Forward 2021

1000s of florists across the country participate in Petal It Forward each year across the United States.

Here’s a current list of all the participants. Many florists will take to the streets to share the goodwill in addition to hosting in-store events.


The Beauty and Benefits of Flowers:

The Society of American Florists is well regarded for their scientific research projects undertaken in partnership with leading universities to uncover the powerful impact of flowers on our emotional health and well-being.

Now, maybe more than ever, we could all benefit from a little boost of floral joy. Here are some of the key findings from SAF’s latest research:

  • Flowers have an immediate impact on happiness. People tend to express “true” or “excited” smiles upon receiving flowers, demonstrating extraordinary delight and gratitude.
  • Flowers have a long-term positive effect on moods. Specifically, people who received flowers reported feeling less depressed, anxious and agitated, and demonstrated a higher sense of enjoyment and life satisfaction.
  • When in the presence of flowers, seniors show a significant increase in happiness and positive moods, perform higher on everyday memory tasks and experience enriched personal memories.

For more, see the latest updates at the Society of American Florists.

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We are a floristry, plant, and lifestyle city resource curated by a passionate team of horticulturists, floral & plant enthusiasts, budding designers, and intrepid urban gardeners. We're committed to showcasing the best in floral and plant design, sharing our experience and recommendations on the best blooms and greenery for every occasion, season, and living environment, and spreading our love of the enchanting world of flowers and plants.

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